Upcoming Event

Join us for an interactive webinar designed to empower local authority staff to effectively communicate climate action. This session will provide valuable insights, practical tools, and best practice examples to engage both internal colleagues and the wider public in your climate initiatives. We’ll explore communication challenges, audience needs, and strategies for inspiring action. Come prepared to share your experiences and contribute to a collaborative learning environment. 

Agenda

Introduction & Welcome – (10 minutes) 

  • Welcome and introductions 
  • Webinar objectives and overview of the two-part series 

The Power of Effective Climate Communication (40 minutes) 

Presentation 

  • Why effective communication is crucial for successful climate action 
  • Common communication challenges faced by local authorities 
  • Best practice examples of internal and external climate communication 
  • Examples of different communication channels and their effectiveness 

Facilitated Discussion

  • Sharing of current communication practices and challenges  
  • Examples of successful communication initiatives  
  • Identifying gaps and areas for improvement 

Understanding Your Audience (20 minutes) 

Presentation 

  • Importance of audience segmentation (staff roles, departments, public demographics) 
  • Tailoring messages to specific audiences (language, tone, channels) 
  • Identifying key motivators and barriers to action for different audiences 
  • Case study examples of successful audience-specific communication 

Tools and Resources (10 minutes) 

Presentation 

  • Overview of practical tools and resources for effective communication (templates, guides, online platforms) 
  • Tips for creating engaging content (visuals, storytelling, calls to action) 

Action Planning & Takeaways (10 minutes) 

Facilitated Discussion 

  • Participants share initial thoughts on key takeaways and potential actions 
  • Facilitated brainstorming for applying learnings to specific communication challenges 

Webinar series 1 will commence on Wednesday November 20th from 11AM to 12:30PM.

Click here to register!